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About Us

Robert DiLella Sr. founder of Robert of Philadelphia hair salons in Naples & Bonita Springs Florida specializing in hair coloring, styling and keratin treatments.
Robert of Philadelphia Salons

About Us

We are a family owned Salon chain in business since 1980
Our stylists are very special! We select and train them the ROP way. They are not independent contractors and they are not paid on commission so they work together as a team sharing creative knowledge to give you the best possible look. This is very rare in the salon business. They train extensively to be a stylist in our Salons. Most of them have trained 2000 to 3000 hours in addition to their cosmetology school.
Our salons feature an edgy, upscale look without the attitude . The Salon culture thrives on kindness and positivity.

Robert of Philadelphia Naples & Bonita Springs Florida Hair Salons Logo

Robert's Story

Robert Sr. says that he began his hair career in 1958 as a way to avoid working in his father’s butcher shop. He developed a passion for the art and began training with Rudemar, Vidal Sassoon, Robert Pearson and Paul Mitchell. After owning salons in Philadelphia and New Jersey, Robert Sr. and his family relocated to Naples in 1977 in search of warmer climes. Before opening his first Naples salon, he was artistic director of Eva Kovacs Beauty Emporium, styling the hair of the “sagacious, the woman who stands out in a crowd … quietly …elegantly.”

The gifted Robert of Philadelphia gained recognition and quickly attracted high society and the many talented artists who styled their hair.

Robert believed that hair is influenced by the customer’s personality and lifestyle, as well as fashion trends and seasonal changes.

Robert DiLella Sr. passed away shortly after the 35th Anniversary November 27, 2015. Son Robert DiLella Jr., known as Rob, currently oversees salon operations along with his sister Tracey.

Robert DiLella Sr. founder of Robert of Philadelphia hair salons in Naples & Bonita Springs Florida that provide the highest quality professional hair care services, treatments and products.
acts of kindess

Community Involvement

“Remember there’s no such thing as a small act of kindness. Every act
creates a ripple with no logical end.”

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