About Us

Robert DiLella Sr. founder of Robert of Philadelphia hair salons in Naples & Bonita Springs Florida specializing in hair coloring, styling and keratin treatments.
Robert of Philadelphia Salons

About Us

Robert of Philadelphia Salons have been providing quality hair care and design to the Naples and Bonita Springs Florida area for 38 years.

Our spacious salons feature a luxe, upscale atmosphere without the attitude. The sensational stylists at Robert of Philadelphia receive extensive on-going industry training in order to provide our guests with the most cutting edge techniques, treatments, colors and styles.

With three convenient salon locations in the heart of Southwest Florida’s different entertainment districts, our guests can enjoy dining or shopping at the Bayfront Shoppes near Downtown Naples, the Village on Venetian Bay, or The Promenade in Bonita Springs around their appointment. Please call and schedule an appointment today.

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Robert's Story

Robert Sr. says that he began his hair career in 1958 as a way to avoid working in his father’s butcher shop. He developed a passion for the art and began training with Rudemar, Vidal Sassoon, Robert Pearson and Paul Mitchell. After owning salons in Philadelphia and New Jersey, Robert Sr. and his family relocated to Naples in 1977 in search of warmer climes. Before opening his first Naples salon, he was artistic director of Eva Kovacs Beauty Emporium, styling the hair of the “sagacious, the woman who stands out in a crowd … quietly …elegantly.”

The gifted Robert of Philadelphia gained recognition and quickly attracted high society and the many talented artists who styled their hair.

Robert believed that hair is influenced by the customer’s personality and lifestyle, as well as fashion trends and seasonal changes.

Robert DiLella Sr. passed away shortly after the 35th Anniversary November 27, 2015. Son Robert DiLella Jr., known as Rob, currently oversees salon operations along with his sister Tracey.

Robert DiLella Sr. founder of Robert of Philadelphia hair salons in Naples & Bonita Springs Florida that provide the highest quality professional hair care services, treatments and products.
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