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Robert of Philadelphia · Summer 2026
Happy 250th, America.
Where were you in 1976?
A lot of us remember the Bicentennial — the tall ships, the fireworks, the whole country wearing red, white, and blue like it was a uniform. If you were here for it, you remember exactly where you stood.
That summer is a big part of our story, too. In 1977, Robert DiLella Sr. pointed a 29-foot motorhome south — chasing sunshine and good fishing — and never went back. We’ve been cutting hair in Naples ever since. So as the country turns 250, we’re feeling grateful: for this town, for our team, and for you. Here’s a little of what’s on our hearts this summer.
For the Kids · July 1 – Aug 31
It was never really about the hair.
Our Princesses & Pirates Pamper Day is back, and we want to be honest about why we do it. Kids today grow up under a constant hum of comparison — social media, “mean girl” pressure, the quiet message that they’re somehow not enough. This day is our small way of pushing back against all of it.
The goal is simple: every child walks out feeling like the most important person in the room. Confident enough to hold their head a little higher — and yes, confident enough to style their own hair at home. We added the Pirate Experience this year because boys deserve that feeling too. Every young gentleman gets a day that’s entirely his.
Ages 4–15 · Princess from $40 (all three salons) · Pirate $25 (Bayfront only) · Spots are limited.
Teachers, This One’s For You
You give your whole heart all year. Let us give a little back.
Teachers pour themselves into other people’s kids for ten months straight, often quietly, often without thanks. For more than forty years we’ve believed a little love goes a long way — so this summer we’re sending it straight to the people who give so much of theirs.
Come in for a complimentary haircut and blowout (or just a gorgeous blowout), wrapped in a full pampering ritual: a conditioning treatment with steam, a keratin hand mask and massage, and our signature head, neck & shoulder massage. No catch, no cost. Just thank you.
One gifted visit per teacher · July 1 – August 31 · All three salons.
From the Journal
So… are you really from Philadelphia?
You ask us this constantly — usually mid-blow-dry, around the second pass of the round brush. The short answer: yes, really. No, there’s no salon on Rittenhouse Square, no secret outpost doing balayage within sight of a cheesesteak. The name actually came from a front desk trying to tell two stylists named Robert apart on the phone: “the one from Ohio, or the one from Philadelphia?” The answer was always the same. And it stuck.
There’s a motorhome, a dog named Mousse, a cat named Abigail, a blank-check handshake from a Naples landlord, and a man who really just wanted to fish. It’s the whole true-ish story of how we got here — and given the week we’re in, it felt like the right one to share.
To every one of you — here with us for the summer or up north until the season turns, with us for decades or brand new to the chair — thank you. Every single person who comes to us is part of this, and that’s what makes a place like ours possible. We’re grateful for all of you. Happy Fourth, and a happy 250th to all of us.
With love,
Your ROP Family
Quick questions, answered.
What is Robert of Philadelphia offering this summer?
From July 1 to August 31, 2026: Princess & Pirate Pamper Day for kids ages 4–15 (Princess from $40, Pirate $25), and a Teacher Appreciation offer — a complimentary haircut and blowout plus a full pampering ritual for every teacher.
Is Robert of Philadelphia really from Philadelphia?
Yes. Founder Robert DiLella Sr. was born and raised in Philadelphia and owned salons there before moving his family to Naples in 1977. The name came from a salon front desk telling two stylists named Robert apart. The first Naples salon opened in 1980. Read the full story.
How do teachers claim the complimentary visit?
Any current teacher or educator can book at any of our three salons in Naples and Bonita Springs — just mention you’re a teacher when booking. One gifted visit per teacher, July 1–August 31, 2026.
Where are your salons?
Three locations: Bayfront and Village on Venetian Bay in Naples, and Promenade at Bonita Bay in Bonita Springs. See all locations.