Alexi DiLella
Chief Heart Officer
Alexi brings heart, leadership, and an incredible work ethic to everything she does. She has a natural ability to connect with people, make guests feel valued, and create a positive energy wherever she goes. With years of experience in the beauty industry, she understands that great service is about more than hair — it’s about making people feel confident, cared for, and seen. Alexi leads with compassion, dedication, and authenticity while balancing the demands of leadership and family life. Her passion for helping others, commitment to excellence, and ability to inspire those around her make her an important part of the Robert of Philadelphia family and culture.
HospitalityHow they care for you
To me, hospitality means making people feel genuinely seen, cared for, and comfortable from the second they walk through our doors. It’s not just about checking someone in or answering questions — it’s about creating an experience where guests feel welcomed, relaxed, and important. I want every person who comes to ROP to feel like they’re walking into a place where people truly care about them, not just as a client, but as a human being. The little details matter. Remembering someone’s name, calming nerves before a big appointment, celebrating exciting moments in their life, or simply making someone smile on a stressful day — those things create lasting relationships.
I never want a guest to feel ignored, rushed, uncomfortable, or like they’re “just another appointment.” Every person who walks into ROP trusted us with their time, their confidence, and often an important moment in their life. That matters. If something is important to a guest, then it’s important to us. I believe great guest care comes from paying attention, being proactive, communicating clearly, and making sure people feel supported throughout their entire experience — not just during the service itself.
CommunicationHow they connect
My communication style is warm, calm, and approachable. I try to make people feel comfortable right away, whether I’m helping a guest, supporting the team, or solving a problem behind the scenes. I believe people respond best when they feel listened to and respected, so I try to stay patient, positive, and clear even during busy or stressful moments. I also love bringing good energy into the salon because guests can feel that atmosphere the second they walk in.
PersonalityMeet Lexi
On a busy Saturday, my energy is upbeat, positive, and focused. I genuinely enjoy being around people and helping create an environment that feels welcoming and exciting at the same time. I can shift into problem-solving mode quickly when needed, but I also love keeping the atmosphere light and encouraging for both guests and teammates. I think one of my strengths is staying steady under pressure while still bringing warmth and kindness into everything I do.
Why ROPLexi's favorite part of ROP
My favorite part of ROP is the feeling of family and teamwork that exists behind the scenes. There’s a genuine energy here that’s hard to explain unless you experience it in person. Everyone works incredibly hard, but there’s also a lot of support, laughter, creativity, and pride in what we do together. I love seeing guests walk out feeling more confident and seeing how much trust they place in our team. Growing up around ROP also gave me a deep appreciation for how much heart goes into building a business that truly cares about people and relationships over transactions.
CultureA story from the salon
One of the things I love most about ROP is that it’s built around relationships and memories, not just hair. There are guests who have been coming here for decades, families who have grown up with the salon, and team members who truly care about each other beyond work. I’ve watched moments happen here that people never see online — guests crying happy tears after a transformation, teammates stepping in to help each other without even being asked, and everyone pulling together during the busiest days because we genuinely want each other to succeed. That feeling of loyalty and connection is what makes ROP different.
Behind the scenesTheir role in the day
A lot of the work I do happens quietly behind the scenes, but it directly impacts the guest experience every day. I help support communication, organization, operations, and the flow of information that keeps everything moving smoothly. Whether it’s helping solve issues, supporting projects, assisting with content and branding, coordinating details, or helping the team stay aligned, I love being part of the structure that allows the salon experience to feel seamless for guests. Most people never see how much coordination goes into creating a luxury hospitality environment, but those details are what make the experience feel effortless when guests walk through the door.