Built for Naples humidity.
The at-home lineup that keeps a smoothing treatment looking like it's brand new three months in — even in July.
Sulfate-free smoothing shampoo
If you've had a keratin or Brazilian smoothing treatment, sulfate-free is non-negotiable. Sulfates undo the treatment in 4-6 washes. This is what we wash with at the bowl.
Anti-frizz serum
Two to three drops on damp ends. Tames Southwest Florida humidity without weighing fine hair down. The single product that makes the most visible difference on a humid day.
Smoothing cream
On damp hair, root to mid-shaft. Smooths the cuticle, cuts blow-dry time, and lets you skip the flat iron most days.
Heat protectant spray
Before every blow-dry, before every flat iron. Smoothing treatments are an investment — the heat protectant is the insurance policy.
Smoothing FAQ.
How long does a keratin treatment last?
With sulfate-free care, three to five months. With drugstore shampoo, six to eight weeks. The biggest factor in longevity isn't the treatment itself — it's what you wash with afterward.
Are Brazilian and keratin treatments the same thing?
Similar goal — smoother, less frizzy hair — but different chemistry and different aftercare. Your stylist will recommend based on hair type, lifestyle, and how dramatically you want frizz reduced. See our smoothing services page for details.
Why does my hair frizz in Naples even when I've had a treatment?
Southwest Florida humidity is a different beast. Even with a treatment, the right at-home routine matters — a sulfate-free shampoo, an anti-frizz serum on damp hair, and a heat protectant before any styling tool. The treatment + the lineup, together, beats the treatment alone.